Teenagers from a Tees school were given an insight into commercial branding when the new local Teesside Porsche Centre invited them to design a wrap for one of its famous models.
Porsche worked with year nine and ten students from Yarm School to come up with the best wrap designs for the much-loved and iconic 911.
With expert advice from Porsche Teesside Centre principal Ross Jameson and motor wrap specialists Wrap Monkey, students were asked to come up with designs inspired by Help for Heroes.
Porsche Teesside donated £500 to the services veterans’ charity as students came up with a variety of eye-catching designs, with Ken and Maren Nash from Help for Heroes there on the evening to receive the donation.
Maddy Jackson’s poppy-inspired design was voted as one of the standout creations, and Porsche duly wrapped one of its 911s in her design, with Mia Mack’s artistic graffiti-style design also being selected to be wrapped onto a children’s 911 pedal car.
“It was a lovely project, with such an exciting brand, something the students can really relate to,” said Yarm School’s head of art Liz Stebbings.
“We treated them like they were all professional designers when coming up with an idea for Ross and the Porsche brand.
“The group was 50-50 girls and boys, and they all had great fun. The boys particularly enjoyed the car element to it. It inspired all of them.
“They were inspired by the brand and the car, but the designs came from all different kinds of origins and inspirations.”
Ross added: “We wanted to connect with local children and the community, to give them the opportunity to engage with us as a brand whilst doing something that wasn’t about selling or maintaining cars, but instead getting young people to be creative and have fun working on a project.
“I went down to the school on a number of occasions to talk about Porsche, what the brand represents and its history.
“They’ve learned a lot about the brand as well as the cars. They were allowed to be as creative as possible and the end results were truly stunning.
“We tied Help for Heroes into the project – not just with a donation of £500, but by asking the children to use the charity for inspiration, and the poppies certainly came through loud and clear in Maddy’s design!”