In the fast lane to success

The owners of a unique Teesside motor dealership have celebrated a record-breaking year by doubling their staffing levels and expanding into new space.

Bespoke Motor Works say their success is down to a commitment to finding customers their ideal car, no matter what their model or budget.

Based on Preston Farm in Stockton, Bespoke specialise in BMW, Audi, Mercedes, VW, Porsche, Land Rover and Range Rover – but they are happy to find the perfect car, whatever the model, for an ever-increasing range of personal and corporate clients.

As Teesside’s only independent garage offering new and used cars, they promise to find customers the right deal for the right car – whether that’s a brand new Porsche or a five-year-old VW Golf to fit a smaller budget.

Now Bespoke has expanded into additional premises to add more to their unique service for customers.

Separate neighbouring premises have been opened to provide a valeting, detailing and polishing service in the Bespoke Preparation Area, where services also include the addition of paint protection systems such as ceramic coating.

Cousins Gary and Chris Hugill are manning the new detailing service and have been joined at Bespoke by PA Clare Sunter and vehicle logistics manager Terry Flynn.

And they’re now set to recruit a digital media executive too.

A new welcoming customer consultation area has been created, together with more space for additional stock.

Daniel King, who runs the business with fellow director Russell Jackson, explained: “We’ve been able to take on more stock, improve the customer experience and provide additional services.

“As businesses get bigger, overheads inevitably grow, which often get passed on to customers. That’s why we’ve avoided investing in a glamorous showroom because we don’t want to take on needless costs that we’d potentially have to pass on to our customers.

“We’re expanding in a natural way to give people a wider choice of cars, whilst retaining a personal service. Visiting Bespoke isn’t the daunting experience you find at some of our larger competitors. We like to provide a professional service in comfortable, welcoming surroundings but keep costs sensible.

“And our customers can be assured that we can offer deals the bigger boys could never come close to because we’re a flexible, independent dealership.”

Russell added: “These are exciting times for Bespoke Motor Works. We’ve enjoyed a record turnover and achieved record units, so we’re already looking towards further expansion while ensuring we retain our personal touch.

“We pride ourselves in offering a unique service – whether you’re looking at outright purchase, a finance package such as PCP or contract, whether you want a new or used car, and whatever your price point. Right now we’ve got cars in stock ranging from £5,000 to £70,000, but we’re happy to find you whatever motor you’re looking for.

“And if customers need some guidance, we’re always happy to advise to ensure they get the car that’s right for them.”