Breastfeeding officially welcomed at Riverside Stadium

Middlesbrough Football Club have been praised after becoming the first senior club in the country to join a scheme to openly support breastfeeding.

The Breastfeeding Welcome Scheme is promoted locally by both Middlesbrough and Redcar and Cleveland Councils and across the South Tees region there have been over 250 businesses sign up since its launch in 2016.

Whilst women have the right to breastfeeding in any public area we know that many women feel nervous about breastfeeding in public. The scheme is designed to support breastfeeding women feel comfortable and confident to feed whilst out and about.

Organisations that sign up are asked to display the Breastfeeding Welcome signs and are listed on the site of officially recognised venues that promote breastfeeding.

Boro have become the first football club in the country to join the Breastfeeding Welcome scheme.

The club have one of the biggest set of supporters in the Championship who attend matches at the Riverside Stadium on a family ticket and want mums who are either going to games or attending functions at the ground to feel comfortable breastfeeding.

MFC Head of safeguarding Brian Robinson said: “We’re delighted to be the first club to become actively involved in this. We pride ourselves on being an all-inclusive football club, and this is another key initiative for us.”

Cllr Julia Rostron, Middlesbrough Council’s Executive Member for Adult Social Care and Public Health, said: “We are delighted to have Middlesbrough Football Club on board as part of the Breastfeeding Welcome Scheme.

“The club and its MFC Foundation charity are important and strong advocates for many of the public health messages we shout about across Teesside and their support for this scheme is hugely appreciated.

“We would urge all businesses to take a look at the website of the Breastfeeding Welcome scheme and sign up to make the message clear that breastfeeding is indeed welcome in South Tees.”

For more information visit www.breastfeedingwelcomescheme.org.uk.

• Pictured (above, left to right): Laura Kemp, Public Health Officer, Julia Rostron Executive Member for Adult Social Care and Public Health, Brian Robinson, Head of Equality and Safeguarding at Middlesbrough Football Club, Joanne Ward, Breastfeeding Welcome Scheme Promoter and Agnes Hare Specialist Health Visitor Infant Nutrition.